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Executive / Sr. Executive - Trade Marketing

2 - 4 YearsBengaluru, Hyderabad

Posted: 17 days ago

Job Description

Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations

Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction

Develop Consumer promotions in collaboration with Brand Manager and Retail Manager and support Market executions

Create and maintain trade calendar of activities working with both the Retail & Marketing team

Monitor and evaluate TM programs and activities to measure effectiveness and recommendation of improvements as needed

To implement and track Trade Marketing programs for retailers with commercial and marketing teams designed to increase sales and brand/category presence.

Carry out specific Trade Marketing programs, respecting company commercial policies, company strategy with the retailers and brand equity

Work closely with the retail & marketing team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets

Report sales needs and field intelligence to commercial / marketing teams

Analyse brand sell through results by channel and make recommendations to increase results

Apart from Trade Marketing Initiatives , the person will be responsible for all events which are part of the brand building

Manage budget and ROI for his/her specific Trade Marketing activities / Events

Salary: Not Disclosed by Recruiter
Industry: FMCG / Foods / Beverage
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing Research
Role: Marketing Research Field Supervisor
Employment Type: Permanent Job, Full Time

Desired Candidate Profile

Any Graduate or Post Graduate with good communications skills

Experience in outdoor activities also ( E.g Hoarding, Bus Branding, bus shelters etc ) across markets

Should have worked in Outdoor media and Trade marketing ( retailer activation etc)

PG - Other, MBA/PGDM - Any Specialization

Company Profile

Kaleesuwari Refinary Private Limited
View Contact Details+
Contact Details

Recruiter Name:Mr. Mathew

Contact Company:Kaleesuwari Refinary Private Limited