JD for Trade Marketing Manager
Trade Marketing schemes to push the product to the dealers and distributors.
Driving brand awareness across various categories and products in sales channels.
Basically, incentivizing them to keep stock much before the competitors take the share of wallet.
Help the dealers/distributors to sell out the stock through various BTL activities and the cycle continues.
To develop Trade marketing plan in line with Brand plan and sales channels.
To Plan sales and promotion budget to meet that plan.
To develop planograms/layouts at retail for merchandising the products.
To promote the products in store by right placement in category, out of category or extra displays.
To work with top retailers to make plans according to category roles in their stores
Monitor pricing strategy and execution.
Monitor Rebate & Allowances Allocation for Regions/State in conjunction with Sales Director and Regional Heads.
Communicate and facilitate achievement of volume target on month wise/brand wise/SKUwise basis.
Market Mapping/Segmentation of Market and defining Distribution objectives.
Measure market potential channel wise and identifying target segment.
Track competition volumes and monitor competitor activities to evaluate our brand performance.
Tracking distribution and sales performance on monthly basis.
Market wise /Brand wise /Channel Category wise communication tool development for new launch and consistent performance of existing brands.
POS Allocation / Visibility standardization at all channels.
Work closely to manage and monitor all Brand Activation. Training and Development of regional teams on a continuous basis.
Salary: INR 2,00,000 - 5,50,000 P.A.
Industry: FMCG / Foods / Beverage
Functional Area: Sales, Retail, Business Development
Role Category: Retail
Role: Sales/Business Development Manager
Employment Type: Permanent Job, Full Time