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Trade Marketing Executive

1 - 5 YearsBengaluru, Hyderabad

Posted: 16 days ago

Job Description

JD for Trade Marketing Manager
Trade Marketing schemes to push the product to the dealers and distributors.
Driving brand awareness across various categories and products in sales channels.
Basically, incentivizing them to keep stock much before the competitors take the share of wallet.
Help the dealers/distributors to sell out the stock through various BTL activities and the cycle continues.
To develop Trade marketing plan in line with Brand plan and sales channels.
To Plan sales and promotion budget to meet that plan.
To develop planograms/layouts at retail for merchandising the products.
To promote the products in store by right placement in category, out of category or extra displays.
To work with top retailers to make plans according to category roles in their stores
Monitor pricing strategy and execution.
Monitor Rebate & Allowances Allocation for Regions/State in conjunction with Sales Director and Regional Heads.
Communicate and facilitate achievement of volume target on month wise/brand wise/SKUwise basis.
Market Mapping/Segmentation of Market and defining Distribution objectives.
Measure market potential channel wise and identifying target segment.
Track competition volumes and monitor competitor activities to evaluate our brand performance.
Tracking distribution and sales performance on monthly basis.
Market wise /Brand wise /Channel Category wise communication tool development for new launch and consistent performance of existing brands.
POS Allocation / Visibility standardization at all channels.
Work closely to manage and monitor all Brand Activation. Training and Development of regional teams on a continuous basis.

Salary: INR 2,00,000 - 5,50,000 P.A.
Industry: FMCG / Foods / Beverage
Functional Area: Sales, Retail, Business Development
Role Category: Retail Sales
Role: Sales/Business Development Manager
Employment Type: Permanent Job, Full Time

Desired Candidate Profile

PG - MBA/PGDM - Any Specialization, Marketing

Company Profile

Kaleesuwari Refinary Private Limited
ince its inception in 1993, Kaleesuwari Refinery Private Limited has embarked itself on a

journey to deliver the promise of Health & Happiness to its consumers by creating, developing

and marketing high-quality consumer products. The launch of its flagship brand Gold Winner

Refined Sunflower Oil was the first step in this direction. This has been followed up by launch of

quality and yet affordable range of oils spread across food, personal and home care segments.

Headquartered out of Chennai (Tamil Nadu), Kaleesuwari Refinery Private Limited has four

manufacturing units in India backed with state-of- the-art refining technology & processes from

Desmet Ballestra, Belgium. The last decade also saw the company's foray into exports with

Overseas Group office in Singapore. Export markets covered are Oman, Qatar, Kuwait, Dubai, Sri

Lanka, Singapore, Malaysia, Seychelles and USA with plans for expansion into newer


Today, the Kaleesuwari branded product portfolio comprises of:

Food- Edible Oils:

-Gold Winner Refined Sunflower Oil
-Gold Winner Vanaspati
-Gold Winner Range Of Dals. Available in four variants - Urid, Toor, Moong & Gram.
-Cardia Olive Oil

§ Extra Virgin Olive Oil
§ Refined Olive Oil
§ Refined Olive Pomace Oil

-Cardia Life (Blend of Corn and Olive Oil)
-Orysa Refined Rice Bran Oil
-Pure Plus - Pure Coconut Oil

Personal Care

Eldia Pure Coconut Oil

Eldia Enriched Coconut Hair Oil

Home Care

Dheepam Lamp Oil
2 variants of Dheepam - Dheepam Parijat and Dheepam temple

Kaleesuwari also offers oils and emulsifiers to make bakery products under the brands Puff

King, Masterpiece, So Soft & Cream Gold.
View Contact Details+
Contact Details

Recruiter Name:Mathew :

Contact Company:Kaleesuwari Refinary Private Limited

Address :No.53, Rajasekaran Street, Mylapore

Reference Id:Trade Marketing